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Principles

A process using economic principles rather than leaning solely on products will lead to Financial confidence

Many people believe that products and chasing rates of return are the main components of financial confidence.  While products are certainly important, it is proper strategy and principles that are more important than products.

Think of a golf swing.  Will a better club (product) make a significant impact on your game, or is a proper swing (process) going to lead to a better golf score?